Peroni Activation at Various F&B outlets

Win A Trip To Italy

BUY 2 PERONI PINTS TO PARTICIPATE

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly jumped into the driver's seat for a chance to win a luxury vacation to Italy.

Purchase to play
PURCHASE
TO PLAY
Engaging gameplay
ENGAGING
GAMEPLAY
Intuitive interface
INTUITIVE
INTERFACE
Immersive experience
IMMERSIVE
EXPERIENCE
Peroni Game Interface on Phones

From Idea To Play

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly jumped into the driver's seat for a chance to win a luxury vacation to Italy.

Quiz UX UI

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly jumped into the driver's seat for a chance to win a luxury vacation to Italy.

From Idea To Play

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly jumped into the driver's seat for a chance to win a luxury vacation to Italy.

Quiz UX UI

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly jumped into the driver's seat for a chance to win a luxury vacation to Italy.

User Journey

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly jumped into the driver's seat for a chance to win a luxury vacation to Italy.

Peroni Logo
Trophy
STEP 1

Wins a trip to Italy!

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned.

Scan QR
QR Code
STEP 2

Customers get a SINGLE USE QR CODE.

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned.

Player Details
Details
STEP 3

Enter player details.

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly

Play Quiz
Gamepad
STEP 4

Play the quiz.

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly jumped

Leaderboard
Leaderboard Icon
STEP 5

Enter the Leaderboard

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly

Dashboard Monitor
Dashboard Monitor

Dashboard

To excite customers right at the point of purchase, Peroni launched a beautiful, fast-paced mobile racing and trivia experience. Customers ordered a beer, scanned their receipt or bottle tag, and instantly jumped into the driver's seat for a chance.

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